who is SHE

SHE is strong. SHE is powerful. SHE is beautiful. SHE is YOU!

The SHE Operation is an athleisure + lifestyle boutique on wheels. SHE rolls just like you… on the go.

SHE offers women’s everyday casual but chic athleisure wear and lifestyle goods. The She Op offers timeless, versatile pieces that are handpicked to effortlessly make you feel like the unapologetic, unstoppable badass babe that you are!  


Join the SHE Operation community by following us on Facebook, Instagram, and subscribe to SHE emails so that you can stay up to date on where to find the truck, the latest SHE styles, and read up on all the juicy scoop that SHE has to offer.

SHE comes to you!

Delivering the latest and greatest studio to streetwear...wherever

you are!

The SHE Operation is a traveling boutique of Athleisure wear

and lifestyle necessities.


She’s chic. She’s active. She’s busy. She’s mobile.

Let SHE come to you!


View our “Where is SHE” page for truck pop-ups + events!